Website Privacy Policy

Last Update Date: November 10, 2026

Friendly Smiles Dental Group (“Friendly Smiles Dental,” “we,” “our,” or “us”) respects your privacy. This Website Privacy Policy explains how we collect, use, maintain, and disclose information when you visit our website, submit an inquiry, or request an appointment through our website. This policy applies to information collected through friendlysmilesdental.com. It does not replace our separate HIPAA Notice of Privacy Practices, which governs the use and disclosure of protected health information in connection with dental care.

1. Information We Collect

We may collect the following categories of information through our website:

Information You Provide

When you submit a contact inquiry or appointment request, we may collect:

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Preferred dental office
  • Appointment preferences
  • Whether you are a current patient
  • General information about the reason for your appointment
  • Other information you voluntarily provide

Please do not submit confidential medical information, detailed medical histories, payment information, or other sensitive health information through general website contact forms.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device and operating system information
  • Pages visited and time spent on the website
  • Referring website or traffic source
  • General website usage and interaction information

We use this information to maintain website functionality, monitor performance, troubleshoot technical issues, and understand general website usage.

2. How We Use Your Information

Information collected through our website may be used to:

  • Respond to questions and inquiries.
  • Contact individuals regarding appointment requests.
  • Direct appointment requests to the appropriate dental office.
  • Maintain and improve our website.
  • Monitor website performance and visitor traffic.
  • Protect our website against spam, fraud, and unauthorized activity.
  • Comply with applicable legal requirements.

We do not use information submitted through general website forms as a substitute for secure patient communications.

3. Cookies and Website Tracking

Our website uses cookies and similar technologies to support website functionality and, where enabled, measure website performance. Cookies are small text files stored on your device when you visit a website.

Essential Cookies

Certain cookies and similar technologies are necessary for website functionality, security, and basic operations. These technologies may operate without requiring separate consent where permitted by applicable law.

Analytics Cookies

Google Analytics is a service provided by Google. We may use Google Analytics to collect information about website usage, including pages visited, browser and device information, approximate geographic location, and visitor interactions. This information is used to analyze website traffic and improve our services. Google Analytics may use cookies and similar technologies to distinguish visitors and measure website activity. We do not intentionally collect personally identifiable information through Google Analytics. Information collected through this service is subject to Google’s applicable privacy policies and practices. You can review Google’s documentation here:

4. Third-Party Websites and Services

Our website may provide links to external websites and services, including patient registration, appointment-related services, and financing providers.

These services may include:

  • Ident
  • MyDentistLink
  • Sunbit

When you visit an external website or submit information directly to an external service provider, that provider’s privacy policy and terms govern its collection and use of your information. Friendly Smiles Dental does not control the privacy practices or security procedures of independent third-party websites. We encourage visitors to review the applicable privacy policies before submitting personal information to those services.

5. Information Sharing

We may disclose website information to service providers that assist us with website hosting, maintenance, security, communications, and website analytics, where appropriate and subject to applicable contractual and legal requirements.

We do not sell personal information for monetary consideration.

We do not share personal information for cross-context behavioral advertising.

We do not use website analytics as a means of collecting or transmitting patient medical information.

6. Data Security and Retention

We take reasonable administrative and technical measures to protect information submitted through our website.

Information is retained only for as long as reasonably necessary to fulfill the purposes for which it was collected. Electronic forms are cleared immediately after form submission. The form is emailed to our office immediately after submission. Your data is not retained or stored on our website.

Retention periods for Google Analytics may vary depending on the nature of the information and the systems used to process it.

7. Your Privacy Choices and Rights

Depending on applicable law, you may have rights concerning personal information collected through our website, including the right to request access, correction, or deletion of certain personal information. To submit a privacy-related request, contact us using the information provided below. We will review and respond to requests in accordance with applicable law.

8. Children’s Privacy

Our website is intended for general audiences. We do not knowingly use website analytics or advertising technologies to collect personal information from children for targeted advertising purposes. Parents or guardians may contact us regarding personal information submitted through our website on behalf of a minor.

9. Changes to This Privacy Policy

We may update this Website Privacy Policy periodically to reflect changes in our website, technology, services, or applicable legal requirements.

Any updates will be posted on this page with a revised effective date.

10. Contact Us

For questions concerning this Website Privacy Policy or requests relating to personal information collected through our website, complete the contact form at: https://friendlysmilesdental.com/contact-us